Debbie Mucarsel-Powell
October 7, 2020
Digital
July 2020
Digital campaign for New York City's largest public employee union.
Target
In March 2020 New York City was the epicenter of Covid-19 cases.
The frontline workers, where the backbone of the city, protecting the community and risking their lives to keep essential businesses open during a once in a lifetime pandemic. This project was to support and thank these selfless workers and the sacrifices they made along the way.
Result
We interviewed 6 essential workers and where able to share their stories.
So we created a small series of digital ads for the union and where able to bring awareness of the dangers these frontline workers endured every single day.
Establish
We introduced each frontline worker and established their role and which community they are providing their service.
Challenge
We where able to get a glimpse of their struggles and focus on how these frontline workers overcame these difficulties.
